Sky News Has just reported this which shows the growth and power of mobile and internet advertising…..
Online and mobile advertising reached a new high of nearly £5bn last year, helped by a massive increase in video and social media adverts.
Internet advertising leapt by 14.4% in 2011, to reach £4.8bn – a £687m rise on the previous year, according to the report from the Internet Advertising Bureau UK (IAB), conducted by PricewaterhouseCoopers.
It was the biggest increase in internet advertising in five years.
Video advertising saw particularly strong growth and now accounts for 10% of all online display advertising.
Expenditure on online video doubled to £109m in 2011, up from £54m the previous year.
The format has grown more than eight-fold since 2008, when video spend was £12m.
To read the full article click the link below
http://news.sky.com/home/business/article/16201613