Most Small & Large businesses are obsessed with promoting their business, would you not agree? They live and breathe their business and this in most cases has to happen in order to make the business successful.

Let’s face it, your business pays for you to live, it pays the bills, car, house, kids, holidays (if you get any?)

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin' .
Leo Burnett

The marketing and promotion of a business is crucial if you want to live in the way you like, most small businesses have tried the usual ways of marketing such as print advertising, internet, flyers etc, in order for your marketing to work you really have to have many forms of promotion working for you, not one area on its own will give 100% results 100% of the time.

At Ad-Pods we fully understand this, our management team have been in Sales and Marketing and owned their own businesses for some time.

Ad-Pod Bluetooth Marketing on its own is not the path to riches, it’s not the holy grail of advertising some might promote it to be, we understand this but what we do know is the fact that when you combine Bluetooth Marketing with your existing means of promotion it can be a vital part of your marketing Mix.

It can really boost your exposure to people that come into the proximity of your business, the key is using this medium to give something to your prospective clients or customers.

As a society we all Love FREE stuff don’t we, we also like the thought of getting something good that other people do not have, Why? So we can be the first to tell them about it (right) of course we’re right, how many times have you been in a situation where you are dying to tell your friends something you know and then when you do “they already know about it” how do you feel? Not great.

How can your business (understanding this thought process) use the power of Bluetooth Marketing to your advantage?

Give something away that’s specific to your business and use Bluetooth to promote it, we could spend all day and many pages of text coming up with different ideas but the fact is “You know your business better than we do” if you are passionate about your business you should know what your existing clients / customers like, if not, ask them and once you do know, promote it via Bluetooth Marketing in order to gain NEW Customers or Clients, again if combined with your other marketing methods it is extremely effective!

The key to the Ad-pod Bluetooth system is once you have purchased the Hardware and Software you can use it as many times as you like, it’s not like other forms of advertising where if it doesn’t work the first time you have to pay to try something else, we also as a company have completely steered away from charging hefty monthly service fees like other companies in this marketplace, with Ad-Pods, if it doesn’t work, try something else, keep going until you find a promotion that absolutely works for your business, be creative, you might want to try an animated Gif, Jpeg or Digital business card, maybe even personalise your promotion by creating a Video (In our experience this is tremendously powerful)

You can send a lot of info in text format by using the file (wml) this can even then be linked to your WAP site, if you don’t know what a WAP site is then Click Here

Bluetooth Marketing is a great way of directing customers to your existing WAP site for customers that are not aware!

The main thing is be creative, with your Ad-Pod working for you 24hrs a day we are absolutely positive it will be one of the best investments from your Marketing Budget for some time!