Your next Galaxy S smartphone might also be your Visa card. That’s because Visa and Samsung announced Monday that Visa’s NFC payment system will be built into all future Samsung smartphones.
This is a big win for Visa, Samsung and viability of NFC payments. Visa is one of the leaders in the mobile payments space and Samsung is the world’s biggest smartphone maker. Together, the two have a solid chance of making mobile payments a global reality.
Visa is going to power the secure element that runs on Samsung’s NFC devices. The secure element is what allows a payment processor (such as Visa) to talk to a bank.
Apps and wallets can be developed for any number of payment processors and banks (not just Visa) to work with Visa’s secure element inside Samsung phones. The benefit is that by certifying Samsung devices as able to work with Visa’s existing infrastructure, a big part of the battle for getting NFC payments sorted out is won.
Visa has agreements with lots of mobile payment systems. Visa Europe’s John White told us that the company expects to support more than 40 mobile payment systems in Europe by the end of 2013.
Visa also works with Isis, the mobile-payment consortium backed by U.S. carriers Verizon Wireless, AT&T and T-Mobile. Isis supports payments from Visa, MasterCard, Discover and American Express.
A Big Blow to Google Wallet
Visa getting control of the secure element in Samsung smartphones is a big blow to Google Wallet. Since launching on the Sprint Galaxy Nexus, Google has had a hard time getting widespread adoption of its flavor of NFC.
That’s because a big part of Google’s plan is to keep control of the secure element inside NFC-enabled smartphones. As a result, it’s run into trouble with Verizon, which has blocked Google Wallet from its NFC-enabled Android handsets.
That has put Google in a precarious situation where even its Nexus-branded smartphones on Verizon don’t have Google Wallet.
With Samsung choosing Visa — a company that supports more payment types and has more relationships with banks and carriers — Google Wallet’s chances of success look a lot smaller.
Good News For Mobile Payments
While Visa hooking up with Samsung may be bad news for Google Wallet, the deal has a huge upside for consumers. Essentially this means that someone who buys a Samsung Galaxy S IV anywhere in the world will have a good chance at being able to use NFC payments via Visa with a local payment platform.
This is exactly the sort of boost NFC needs to really take off in the payments space in the U.S. and other regions that have been reluctant to adopt it.
What do you think of Visa and Samsung’s bid for mobile payment domination? Let us know in the comments.
We are proud to announce that easyHotel part of the Easy Group has come on board as a client for NFC Smart Posters and are also utilizing the Ad-pod Plus for Bluetooth and Wifi guest information. What we particularly liked about their approach to using our products was that they had no interest in selling additional services. They simply wanted to use the products to give their customers a better experience.
Personally i think this shows incredible forward thinking on their part and it will no doubt lead to increased loyalty and redemption in their brand.
A New patent filed by apple suggests the new iPhone 5 will be NFC enabled and this will kick start the NFC handset market into orbit.
If this happens as is expected then the NFC handset market by Easter 2013 will have millions of NFC enabled phones that can be used for smart poster interactions such as coupon downloads and mobile payments.
Read the full article here http://mashable.com/2012/03/09/iwallet-apple-patent-iphone/
We just want to share some posts with you that will give you an insight into whats happening in the NFC market right now. For those of you who are new to NFC we have a video you can watch that will educate you on how NFC technology can be used.
Those working on life-changing uses for NFC in phones will now find it even harder to explain why life still hasn’t changed. According to.
Publish Date: 03/27/2012 15:55
While the number of NFC apps available in Google’s app store has grown substantially over the past several months, it isn’t easy for nonapp developers to create services for the expanding number of Android NFC phone …
Publish Date: 03/28/2012 3:53
Sony was expected to unveil three devices at MWC last month. According to a leaked roadmap, the Japanese manufacturer was releasing three smartphones this April. Only two made it to the stage in Barcelona (Xperia P and …
Publish Date: 03/13/2012 17:18
This means that users of StumbleUpon’s Android app can take advantage of Android Beam to share any content they discover on the app to other NFC-enabled devices running ICS. The app will also feature the Android …
Publish Date: 02/27/2012 13:13
Do you have Near Field Communication (NFC) built into your device? Probably not. But that doesn’t really matter, because the future of smartphones has NFC well.
Publish Date: 03/09/2012 6:03