One of our proudest achievements was being selected to be the only mobile marketing company using proximity marketing on the Olympic Park. Ad-pods was used to promote offers and deals in the Olympic Stadiums store in and around the Olympic Park.
With an international audience and high footfall we had great success interacting with tens of thousands of handsets.
Ad-Pods have been successfully used to promote major artists by giving away free music downloads such as mp3′s, wallpapers and has been used to promote artists websites at some of the biggest UK music festivals such as Glastonbury, V-Festival, Reading and Leeds Festival, O2 Wireless, T in the Park and the Download Festival to name a few. Ad-Pods have also been used on Tour with major artists to promote the sale of ringtones and music direct to the fans mobile phones.
At the 2010 Virgin V-Festival in conjunction with Essex Police Ad-pods was the official crime prevention bluetooth tool and the success of the campaign was fantastic with 15,622 phones downloading the crime awareness police adverts! This worked out to be 14% of the total festival visitors downloading these adverts.
CrimeStoppers are running several successful campaigns to reduce crime and raise awareness using Ad-pods Mobile Marketing Systems.
Some really successful campaigns have been at the Super Bikes Championship where they saw the first ever year of ZERO crime at the event. The same formula was used at the Formula 1 and various other huge outdoor events.
They also run consistent and ongoing crime alerts and awareness campaigns in high streets, shopping centres and various UK events.
We are privileged to be a part of this ongoing awareness campaign and it is great to see the technology used for the power of good.
American Express are using Ad-pods to promote their latest credit card offers. Again this is another example of how mobile marketing is going main stream. Large corporations are realizing that the ability to send digital coupons to mobile phones is extremely powerful and should be part of every companies marketing mix.
British Gas the UK’s largest utilities company is using Ad-pods to help with engineer recruitment. They are using our portable bluetooth marketing systems in the engineers vans while out on jobs to raise awareness of engineering vacancies.
This is an innovative and cost effective way to recruit as well as being eco friendly.
Londis is one of the UK’s largest Convenience store groups with over 1800 stores. Londis are now using Ad-pods to send mobile marketing messages to the public for daily deals and in store promotions.
Mobile Marketing makes sense in the retail business because it allows the retailer the opportunity to build more loyalty and convert more passers by into actual buyers instantly.
Once again we are working in conjunction with UK police forces and councils to help raise public awareness on serious issues. Watch this video and see how National Campaign To Drink Responsibly…. One Punch Could Cost You Everything
We are proud to announce that easyHotel part of the Easy Group has come on board as a client for NFC Smart Posters and are also utilizing the Ad-pod Plus for Bluetooth and Wifi guest information. What we particularly liked about their approach to using our products was that they had no interest in selling additional services. They simply wanted to use the products to give their customers a better experience.
Personally i think this shows incredible forward thinking on their part and it will no doubt lead to increased loyalty and redemption in their brand.
Honda have started using the Ad-pod Plus to promote at the UK’s largest Westfield Shopping Malls. Honda being the forward thinking company they are have chosen to embrace mobile marketing via bluetooth and wifi to engage new customers and enhance the customer journey.
Working in Conjunction with one of the UK’s most innovative agencies Tiger Red this has been a great step forward into the world of mobile engagement.
Ad-pods have a long running association with many of the UK Police Forces and a recent campaign in conjunction with the Chelmsford Partnership was for the promotion of a Drink Aware campaign. This campaign was designed to be used in busy town and city centre bars and night clubs to create awareness and reduce drink related theft, crime and injury.
Apple recently filed a patent that shows they intend to use NFC technology to buy music in iTunes.
This is great news because the iPhone 5 is due for release on the 3rd Quarter of 2012 and this is when NFC will go mass market as apple will do what apple do best and educate the public on how they can easily use new technology…. speaking as a mac user this is why we love apple.
The adoption rate of NFC is on a massive upward curve with all the latest android phones like the Samsung Galaxy Nexus having NFC as well as the latest Blackberry handsets so NFC is growing in numbers of hundreds of thousands per month.
You heard it hear first so watch this space.
March 2012 has seen us launch the best mobile marketing product suite in the industry.
We are very proud of the new range because we have looked at the market and over several years seen many of the new innovations and tried to put together a package that works. We see so many things being posted about the latest gadget and marketing system but how many really work?
We have launched a suite of products that are synergistic and make sense adding value to the customer and the retailer using them.
So please have a good look through all of our videos and see how beneficial the product range can be to your business.