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Is Bluetooth Marketing the Magic Bullet?
Every business is looking for the "magic bullet", the one promotion that is cheap, requires minimal work and will bring a stream of new customers with cash ready to spend.
As business people we are all looking for cheaper and better advertising, we are sick of being over charged for advertising that offers a minimal response by the ad agencies, newspapers, radio and Yell Pages.
As a business we are all looking to
Reduce costs
Get More Customers
Make More Money
Spend less time on marketing
And more time actually doing what we do best and running our business.
However with the economic climate the way it is we are all finding business trading harder and harder. Some of the biggest problems for most companies is that
The economy is slowing down
Jobs are being lost
There is less money in the consumers pocket
Business overheads are rising.
Many companies are now having to cut costs and one of the first things to be cut is advertising. However this is a vicious circle because cutting advertising means less exposure and reduces the chance of new customers coming to your business. Unfortunately the newspapers and radio stations are not helping because even though their advertising revenue is massively down on recent years they are not reducing their charges to help companies to grow.
So if you cant afford to pay exorbitant advertising charges or pay a team of people to stand in the street telling the public about your latest and best promotions what can you do?
This is the challenge most companies are facing, can Bluetooth Marketing be the magic bullet?
Bluetooth Marketing uses a technology called an Ad-Pod to send digital flyers direct to your customers phones.
Using Bluetooth you can send the following rich media adverts to mobile phones for FREE
An Ad-Pod allows you to send an Unlimited number of adverts for FREE forever.
Once you have bought an Ad-Pod there are no hidden or recurring charges.
You have complete control of your marketing and can change your adverts whenever you want. An Ad-Pod is like having a promotions team handing out flyers accept it works 24 hours a day, never needs a lunch break and it never asks to be paid.
Bluetooth Marketing is environmentally friendly because there is no paper waste, you are simply transferring rich multimedia digital flyers direct to peoples phones. Many councils are now banning the use of paper flyers for environmental reasons.
Bluetooth Marketing allows you to send your advert to any phone with active bluetooth, currently there are over 40 million bluetooth enabled phones in the UK alone. Virtually everyone has a phone and most of these (80-90%) have bluetooth. So you now have a platform using an Ad-Pod to send unlimited adverts to 80% of the population for free.
We do not say an Ad-Pod is the magic bullet for advertising but it is the closest thing we have ever seen. As part of your marketing mix an Ad-Pod is a very economical powerful tool and it offers scalable results. If you need more business simply use more than one Ad-Pod and hit more peoples phones. Your exposure can be scaled to accommodate your marketing needs for a fixed cost.
So an Ad-Pod is :
Incredibly easy to use
Sends an unlimited number of adverts for Free
Can target over 80% of the public via their mobile phone
Far more cost effective than Newspaper, Radio and Directory Advertising
Offers a scalable marketing solution for a fixed cost
Has no hidden or ongoing costs
100% Environmentally Friendly
Can send engaging rich media adverts like video, animated giffs, mp3, games, java applications,ringtones,business cards, calendar reminders.
What else can an Ad-Pod offer :
An Ad-Pod can be used as a portable mobile marketing solution. Ad-Pods run on both mains and battery power so you can take your Ad-Pod on the move in a car or on your person with the use of either a car charger or a battery pack.
Imagine being able to go to an exhibition sending your business details to thousands of people in just a few hours with no effort or cost. This is what an Ad-Pod can do, in our experience we have hit over 4000 phones in only a few hours using an Ad-Pod at a busy exhibition.
Imagine being able to have the Ad-Pod in all your company vehicles and be able to send your advert to people in other cars and in the street. Our experience of this shows us that you can hit between 200 and 500 people a day from your vehicle.
An Ad-Pod is a simple push button advertising system that works.
An Ad-Pod promotes your business 24-7 for FREE from ANYWHERE.
What else can an Ad-Pod do?
We have clients who send people direct to websites from their adverts, this is TRUE Mobile e-commerce. Sending people direct to your webpage means you can make sales and not even have anyone walk into your business premises. More and more mobile phones have full internet access so you can direct customers to online offers and make sales without even speaking to the customer.
This is not just push button simple it is the easiest and laziest way you can market and make money.
Leaving you more time to focus on the important day to day tasks that can help you expand your business.
Is there more ?
Last but not least Bluetooth Marketing is VIRAL
If a bluetooth advert is
Funny
Offers a great discount
Is informative
Has a call to action
Then it will be passed from phone to phone by the person receiving it. With bluetooth people can share files via bluetooth for free whether it is a picture message , video, mp3 or text.
A flyer cannot be shared or passed on in this way. A good bluetooth message could be sent to 1 person but eventually end up on an infinite number of phones. So if your advert is good there is no limit to how far your message can spread.
A flyer cannot duplicate itself and spread your message on its own so this really does give your marketing a new dimension.
imagine a business offers a 2 for 1 discount via a bluetooth flyer and the customers share this message via bluetooth with all their friends and family.
This is truly unlimited advertising using the power of viral communication.
Don't just take our word for it, below is a handful of the global brands who are all using bluetooth marketing.
Big companies are using bluetooth because they recognize how immensely powerful it is to be able to get adverts into the palm of a customers hand. Bluetooth Marketing is being used in Airports, shopping malls, exhibition halls, bus shelters, billboards, football stadiums, fleet vehicles and in the high street all over the world.
But the good news is we are only just scratching the surface. The market has hardly even begun to take off and the opportunity RIGHT NOW to capitalize in your business is immense. Be the first in your area to start using and making money with an Ad-Pod.
Successful Campaigns run with Ad-Pods
Heart FM the UK's largest radio station group has been using Ad-Pods to promote local events and radio station events since early 2008. They have hit thousands of phones with their adverts both mobile and from stationary locations. The Ad-Pods have been used at outdoor festivals as well as in the Black Thunder promotional vehicles.
Bourne Leisure is the parent company to Butlins and Haven Holidays. The UK's biggest holiday park chain. They have used Ad-Pods to help drive additional sales to areas of the Holiday Park as well as promoting Holiday home sales.
Ad-Pods have been successfully used to promote major artists by giving away free music downloads such as mp3's, wallpapers and has been used to promote artists websites at some of the biggest UK music festivals such as Glastonbury, V-Festival, Reading and Leeds Festival, O2 Wireless, T in the Park and the Download Festival to name a few. Ad-Pods have also been used on Tour with major artists to promote the sale of ringtones and music direct to the fans mobile phones.
See what our customers say about Ad-Pods
We use Ad-Pods to send out animated images promoting our taxi service as well as sending out a business card that stores our taxis phone number into the customers handset. Within the first few days of using the Ad-Pod we had customers mentioning that they received our bluetooth message as they booked a taxi. We found the results immediate and over the last year we have sent out tens of thousands of bluetooth messages.
As a result we have now grown to be the number 1 Taxi Firm in the area and now have over 30 cars to meet the demand. We must attribute much of our success and business growth to the bluetooth messaging because we are actually storing our business phone number direct into mobile phones and this is priceless to our business. Not only are we getting the first fare but because our phone number is stored in the customers phone we are getting ongoing repeat business.
We run one of the biggest networks of mobility equipment websites in the UK as well as having stores through out the country. We have used Ad-Pods in our stores, delivery vehicles and at the various national mobility exhibitions that we attend.
At exhibitions we have hit up to 2000 phones a day with a single Ad-Pod, our drivers consistently hit between 100 - 200 phones per day and we find our stores hit an average of 100 phones per day.
We are very pleased with Ad-Pods and the investment has been repaid in sales many times over.
In the first month using an Ad-Pod in our High Street shop we sold an extra £2000 worth of contract phones. This was directly as a result of people walking in store with a bluetooth flyer. So the Ad-Pod paid for itself in month one and we have tracked the sales ever since, using an Ad-Pod in the last 18 months has generated over £35,000 worth of new business.
We could not have imagined such a fantastic return on investment when we purchased. The Ad-Pods team were fantastic and set up our initial advert then trained us how to update the adverts ourselves. They never tried to tie us into an advertising deal and have always reviewed and tested our adverts free. The company has gone over and above the call of duty and delivered great service and aftercare.
My Web Design business is very busy and i often found it difficult to find time to market my business. Like most businesses i advertised in the Media and the major directories. Year on year i found the response rate to traditional advertising was less and less.
I have found an Ad-Pod to be a fantastic replacement for media advertising. I use my Ad-Pod in my vehicles and on a battery pack at business expo's. I find the response is fantastic and i get a lot of business from people who where passed my bluetooth adverts by friends. I find the viral marketing aspect of bluetooth messages to be very powerful. As a designer i always try to make my adverts fun or novel and try to encourage people to virally share them with friends.
We have referred many clients to Ad-Pods we trust their products, their service is excellent and as a company they are refreshingly honest. All of my clients who have bought Ad-Pods have been very pleased with them.
I am a professional network marketer and I have found an Ad-Pod to be an amazing recruitment tool. I have used my Ad-Pod to build sales teams in both the health and wellness market and the telecoms market.
Most people including business people do not like to sell and direct marketing relies 100% on recruitment and sales. By using an Ad-Pod in my car, at exhibitions and even on a battery pack in the high street i have been able to send my marketing message to over 60,000 mobile phones. I have done this part-time with minimal effort and as a result i have been able to build large and successful sales teams. The Ad-Pod has allowed me to reach people i would otherwise have never met by both directly sending to handsets and the adverts being passed on to friends.
I recommend everyone in my sales teams purchases an Ad-Pod because it is so easy to use, the results are fantastic and it makes you money.
Can target your advert to over 80% of the population
Is 100% environmentally friendly
Gives you a scalable marketing solution for a fixed cost
Has no hidden fees or ongoing costs
Is far more cost effective than traditional advertising
Gets better Responses than traditional advertising
Can be used as a portable advertising solution
Offers true mobile e-commerce
Utilizes the power of Viral Marketing
Is a brand new way to advertise
Makes your business stand out from the crowd
We have become the number 1 company in the industry because
We are impartial and honest.
We only sell the best technology
And because our marketing reach is so large we are continuously contacted by manufacturers
We review their products and if they are good enough we will sell them.
We do not only promote our own branded products and we do not make false claims.
Our customer feedback is always good because we offer an honest and transparent sales process.
Our network of sites get 10 times more traffic than any other bluetooth manufacturer in the world and we attribute this success to not bogging people down with an over load of technical data.
We simply source and sell the best products.
We do not try to tie you into lengthy leasing contracts Many bluetooth companies are charging as high as £250 per month to lease bluetooth hardware. In our opinion this is a con because these companies are not empowering businesses but looking to make continuous ongoing income for themselves. We believe in empowering businesses to succeed independently of us.
We do not make false claims about the technology and its capability. Many companies make false claims about the products capabilities. Some companies claim to have bluetooth devices that send over a 1km distance, this is a ludicrous lie. For more details on this click here.
We do not force you to get adverts designed by us. Many companies force you to pay them each time you want to upload a new advert or retrieve the statistics from the unit. Again in our opinion this is a con and just a money maker for the business selling the hardware.
We do not sell second rate equipment. Because we have over 80 websites, affiliates in over 30 countries and by far the most internet traffic of any company in the industry, bluetooth manufacturers want to work with us. We are therefore able to pick and choose only the best equipment. We are also in a position because of our traffic that we do not need to pressure sell, make false claims or tie companies into lengthy contracts.
We do not make money by charging for each bluetooth advert sent. Many companies are not selling the technology but leasing it or charging advertisers as much as 60p per advert delivered to a phone using bluetooth. This we find to be shocking because in some cases large advertisers have spent hundreds of thousands of pounds on one ad campaign. Had these advertisers come to us they would be able to control their own campaigns forever with no ongoing costs for 10-20% of the price they paid. Again we believe in empowering a company to control its own marketing and we stand for REAL VALUE.
However WE DO OFFER..
The best products
The best advice
Full training on how to best use an Ad-Pod
Telephone and email support
Design advice
Marketing Advice
As a bonus we will design your first advert and upload it to your Ad-Pod before it is shipped. We will also send you the photoshop files so that you have a template that you can use to edit and change the advert while still keeping it in the optimum format for sending. This enables you to do all design work yourself or pass it on to your own graphic designers.
Our goal is to empower businesses all over the world to..
Save on advertising
Reach more clients
Enjoy more success
And ultimately make more money
So ask yourself these questions
If you could send an engaging "call to action" advert out to just 50 people every day using an Ad-Pod Would that help your business?
We are not saying you need to hit 2000 handsets a day. Just 50 phones a day would be 18,000 people a year. Could this make a difference to your business?
If the answer is yes then all you need to do is decide which Ad-Pod suits your need the best. Click here to go our shop and decide which Ad-Pod is perfect for your business. If you have any questions you can use the contact section of the website where you can email or call us direct.
